Pay Per Click (PPC)
As the old saying goes…It takes money to make money. If you are a new business or even established business, you should be advertising. New businesses can definitely benefit from PPC campaigns as it can increase your visibility quickly as opposed to organic SEO which is a practice that should be continuously updated. PPC is advertising through a search engine, or social platform such as facebook, however, you only pay when someone clicks on your ad.
Google is one of the leaders for PPC. The seasoned platform allows you to target your ideal customer with just a few clicks. Whether you're looking to level up or get started, we can help.
Although Google is the market leader when concerning PPC, Bing accounts for the other majority. If your company is currently only advertising on Google, you are missing out. Also, because most advertising is done on Google, Bing ads tend to be cheaper.
More than 1.8 billion people use facebook! Depending on your business, we highly recommend testing this space. Facebook's ad targeting platform can be just as targeted as Google and Bing.